Marketing Professional

Shelby McGown

Turning ideas into compelling stories that connect brands with people.

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Portfolio

Selected work and projects.

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Article

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About

Born and raised in South Carolina, I bring a creative perspective to everything I do.

My career journey started in dental hygiene, where I developed strong interpersonal skills and an eye for detail. Now, I'm channeling that same dedication into building my marketing expertise—combining analytical thinking with creative execution.

I thrive in collaborative environments and believe the best work happens when different perspectives come together. Whether it's shaping a brand voice or bringing a creative idea to life, I approach each project with curiosity and intention.

Outside of work, you'll find me exploring new places with my husband, training for my next run, experimenting with photography, or perfecting a new recipe.

Shelby McGown
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Skills

Marketing

Currently building foundational knowledge across:

  • Audience & buyer insights
  • Positioning & value proposition
  • Brand strategy & brand consistency
  • Content strategy & content planning
  • Copywriting for social + web
  • Digital marketing fundamentals (channels, funnel basics)
  • Campaign planning & execution support
  • Market research concepts (coursework)
  • Consumer behavior & customer journey thinking

Tools

What's in my toolkit:

CanvaCapCutMicrosoft Office SuiteGoogle WorkspaceSocial Media PlatformsChatGPTClaude

Strengths

What I bring to every role:

Creative Problem-SolvingCollaborative MindsetAttention to DetailAdaptabilityClear CommunicatorSelf-Motivated LearnerDependable & ConsistentEmpathy & Interpersonal AwarenessIntellectual CuriosityOrganized & Detail-Driven
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Let's Connect

I'm always interested in new opportunities and connections. Whether you have a project in mind or just want to say hello, I'd love to hear from you.